From: The Other Buddhism by Caroline Brazier
The experience of Pureland Buddhism is that we develop appreciation. This is not just for what others have given to us, or for the world we inhabit, though these are important. The central practices and teachings are grounded in an attitude of appreciation that goes beyond the worldly to the transcendent. The practice is deeply rooted in the sense of other-ness, an appreciation of the reality of a measureless beneficent presence beyond the limits of the self-world. This practice...centres on devotion to Amida Buddha ...It is a practice that expresses deep joy and gratitude, that reaches out in ... wistful longing ... and that gratefully allows the practitioner to rest in the knowledge that despite their imperfection, they are blessed.
Pureland practice is simple. The nembutsu, the act of calling on Amida Buddha, is an outpouring of the heart. This simple phrase forms a bridge between the practitioner, limited and flawed as he or she is, and the immensity of the universal love and immeasurable generosity that Amida embodies. It is an expression of gratitude, a deep cry of joy that erupts from the heart. Across the divide of separateness, it brings us into contact with the universal light.
From, Caroline Brazier, The other Buddhism: Amida comes West, 2007. Published by O Books, p. 73-74.